Matcha Maiden

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What is Matcha?

So matcha goodness...


A little bit of history

Matcha seems quite new to the mainstream market, but it has actually been around for centuries. It is traditionally consumed as part of the ceremonial Japanese tea ritual and Zen Buddhist monks have been reaping its many benefits for focus, energy and wellbeing since long before the modern day “teatox” was on the cards.

So what actually is matcha powder?

While its new “superfood” label might suggest quirky or complicated origins, matcha is simpler than most expect. It is simply 100% pure green tea leaves grown under special conditions and then stone ground into a delicate powdered form. Nothing you haven’t seen before, but just differently presented and more nutritionally concentrated, MIX N MATCHA is sourced from the world-renowned matcha mecca, Kyoto in Japan. It contains no added sugars or other nasties and is Japanese certified-organic.

How is it different to regular green tea?

Regular green tea involves brewing tea leaves in hot water and then throwing the leaves out afterwards. Matcha drinkers dissolve the entire leaf into hot water and consume it in its powdered form (along with all the green goodness they contain) – how have we not been doing that since the start!? Matcha tea bushes are also grown under special covers increasing the chlorophyll and amino acid content in the leaves. 

Matcha has up to 137 times the antioxidants and up to 10 times the nutritional content of regular green tea!

How do I use it?

As matcha is so highly concentrated, you don’t need much. It can seem pricier than regular green tea, but it bears so many benefits even in small amounts.  ½ to 1 teaspoon (2g) is our suggested serving size – we have a special matcha spoon HERE if you need. MIX N MATCHA has undergone extensive taste tests to strike the perfect balance between bitter and barely there. You can use it anything and everything – see RECIPES for inspo!

Why is it good for you?

Tea culture was brought to Japan by legendary Buddhist Monk, Eisai. Eisai studied extensively in China and Japan and hailed green tea as a precious medicine for health and long life. The health benefits of green tea are well studied and can include: 

Matcha, being even more concentrated than green tea, can therefore bear even more concentrated benefits! 

We know the sciencey stuff can be boring at times (but it’s pretty important for your body). Just like MIX N MATCHA – made to be user friendly - we'll simplify things for you. 

 

RECIPES  BUY ONLINE


SCIENTIFIC REFERENCES

Lipophilic and Hydrophilic Antioxidant Capacities of Common Foods in the United States, Journal of Agricultural Food Chemistry 2004, 52, 4026-4037 // ORAC Analysis on Matcha Green Tea: Brunswick Laboratories Cardoso, G., Salgado, J., Cesar, M. and Donado-Pestana, C. (2013). The effects of green tea consumption and resistance training on body composition and resting metabolic rate in overweight or obese women. Journal of medicinal food, 16(2), pp.120--127. Weiss, David J.; Anderton, Christopher R. (2003). "Determination of catechins in matcha green tea by micellar electrokinetic chromatography". Journal of Chromatography A 1011 (1–2): 173–80 Mukhtar H1, Ahmad N (1999). Green tea in chemoprevention of cancer. Toxicology Sciences 52:111 Suganuma M, Okabe S, Sueoka N, Sueoka E, Matsuyama S, Imai K, Nakachi K, Fujiki H (1999). Green tea and cancer chemoprevention. Mutation Research 428(1-2):339-44. Juneja, L (1999). "L-theanine—a unique amino acid of green tea and its relaxation effect in humans". Trends in Food Science & Technology 10 (6–7): 199. Yang GY, Liao J, Kim K, Yurkow EJ, Yang CS. (1998). Inhibition of growth and induction of apoptosis in human cancer cell lines by tea polyphenols. Carcinogesis 19(4):611-6. Yang F, de Villiers WJ, McClain CJ, Varilek GW. (1998). Green tea polyphenols block endotoxin-induced tumor necrosis factor-production and lethality in a murine model. Journal of Nutrition 128(12):2334-40